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New Balance started in 1906 with an innovative effort to relieve laborers' foot pain and to help them stay on their fit.
By 1938, the company created their first running shoe, delivering comfort while enhancing the performance required by competitive runners.
In 1960, the main focus on the company's shoes was the idea of fit and it was a clear mission to provide every person with different foot size or shape with the best possible fit.
Throughout the years, the company evolved with legendary creation of various running, cross training and walking shoes. The range provide excellent stability and support.
By 2006, NB ZIP patented responsive cushioning system technology comes with shock-absorbing struts.
In 2008, another milestone achieved when NB opened Sports Research Lab.
The development and achievement didn't stop there. In 2010, NB developed REVlite, which is a new midsole foam compound with the durability of heavier foams, but shed off the weight by almost one-third.
New research and technology continued with the evolution of barefoot running. The Minimus line of running shoes was developed and has received many positive feedback from seasoned barefoot runners.
NB created many "FIRSTS" in the industry and continues to develop innovative products to help consumers get a better fit shoes without compromising performance.
Most of the minimalist shoes has proven to be an excellent transition for those who are moving towards barefoot running, as they are designed with a 4mm drop from heel to toe, such as the Minimus 10v2 Trail and Minimus 10v2 Road, with the exception of Minimus Zero, which is 0mm drop.
A new model of 0mm drop will be launching* is the Minimus Hi-Rez. The upper is constructed with the balance of breathability and support, very streamlined yet provides necessary protection.
The minimalist range offered by NB is lower drop, which is the difference between heel height and toe height. The shoes are all designed with maximum of 4mm drop to encourage a more natural foot position.
The lower stack height also helps to maximize closer to barefoot feel. As Minimus has no insert, designed with minimal midoles and outsoles, its purpose is to encourage mid-foot strikes.
A wider toe box also allows your foot to expand naturally during impact and more comfortable for your toes.
The most prominent feature is the lightweight materials used, reducing almost by 50% than traditional lightweight shoes.
Shoe Last NL-1 Source : NB Official Website.
Check out the New Balance Online store or you may also check other online retailers.
FREE SHIPPING from Zappos, with a very good return policy, has one of the most complete range of New Balance Minimus shoes at very competitive price. They also offer good new balance sale as well.
Check out the coupons deals on the right to see if you can use any of it for other retailers.
Note *: Minimus Hi-Rez due to launch at time of publishing this page.
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